Consumer Research Study for Women Micro-entrepreneurs


Project Period: 2020

Project Summary

Qualiquant Services Limited was contracted by Women’s World Banking (WWB) as a consultancy firm to recruit, manage and conduct a client-focused research study with microentrepreneurs which comprised of FMCGs and non-FMCGs. The objective of the project is to drive access to credit to low-income women in Nigeria to grow their income generating capacity. The research employed qualitative method with a keen focus on in-depth interviews. The study was carried out in three locations in Nigeria: Lagos, Ibadan and Kaduna. The total sample size implemented for the study was 71.