Understanding Perceptions Around Consumer Saving and Spending in Nigeria

Client: AFRICAN BUSINESS PARTNERS

Project Period: 2018

Project Summary

Qualiquant was contracted by African Business Partners to collect data to understand the perceptions around saving and spending using questionnaires developed by ABP. Target populations for different surveys were market customers, vendors, and families. Qualiquant drafted brief data collection protocols, trained data collectors, collected the data, and provided ABP with results.