A survey is a research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest, it is popularly called the Survey research method. They can have multiple purposes, and researchers can conduct it in many ways depending on the methodology chosen and the study’s goal.
You may ask, “Why is it important to survey?” Depending on your survey problem and your survey goals, this question can be answered in myriad different ways.
You can collect information about the behaviors, needs, ideas or opinion about community issues related to your initiative using surveys. Surveys can be used to find out attitudes and reactions, to measure client satisfaction, to gauge opinions about various issues, and to add credibility to your research. Surveys are a primary source of information. That is, you directly ask someone for a response to a question, rather than using any secondary sources like written records.
For instance, a company/organization may want to know how many people use their services, what users think about their services, what new users expect from their services, and whether users are satisfied with what they provide.
Surveys help researchers and companies find solutions, evoke discussions, and make decisions. The data is usually obtained through the use of standardized procedures to ensure that each respondent can answer the questions at a level playing field to avoid biased opinions that could influence the outcome of the research or study. The process involves asking people for information through a questionnaire, which can be either online or offline. However, with the arrival of new technologies, it is common to distribute those using digital media such as social networks, email, QR codes, or URLs.
Deciding whether to conduct a survey
There are advantages in doing surveys, but you should consider whether a survey will be the best way of obtaining the information you need. Even though surveys are a useful method of gathering information, they are not the only way. You will need to decide whether a survey will produce the information you need. The information you need may be obtained through other means, such as informal unstructured conversation that takes place in the course of another activity; census figures; meeting with people in the community; interviews; or observation.
When should you conduct a survey?
A survey may be your best choice when:
- You need a quick and efficient way of getting information
- You need to reach a large number of people
- You need statistically valid information about a large number of people
- The information you need isn’t readily available through other means
What we offer At Qualiquant Services
We conduct all kinds of surveys through face to face interviews, telephone interviews and web interviews. Our capabilities involve the use of smart-phones, laptops and IPADs to physically collect data on the field to analyze the market for a particular product/service which leads to the investigation into customer inclinations amongst other things.
- We use surveys to explore, rather than relying on subjective, we gather objective information to make sound data-driven decisions.
- We use surveys to analyze the market for a particular product/service which leads to the investigation into customer inclinations amongst other things.
- We use surveys as tools to directly collect feedback from the target audience to understand their characteristics, expectations, and requirements.
- We use surveys to get deeper insight into the survey problem in a larger context.