Case-Studies

Understanding Perceptions Around Consumer Saving and Spending in Nigeria

Qualiquant was contracted by African Business Partners to collect data to understand the perceptions around saving and spending using questionnaires developed by ABP. Target populations for different surveys were market customers, vendors, and families. Qualiquant drafted brief data collection protocols, trained data collectors, collected the data, and provided ABP with results.

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Capacity Building for Marketing Team

Qualiquant conducted live training sessions on skills for applying quality data collection. This was provided to the marketing team of a travel agency in Nigeria. The training included in-class staff training, practical exercises and in-field practical coaching, integrated with a real diagnosis and evaluation project for their product to better enable the client to use

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